packaging and branding // some thoughts

i haven't heard the music yet but i am already sold on this CD- in my artistic mind, it's obviously going to be a fantastic CD because the packaging is so beautiful and interesting and more likely than not, the music will match. of course, i've already been a fan of mumford and sons and have complete confidence in their sophomore album.

RIGHT? see what i mean? the photography, the tones, the foldout panoramic art, the handwriting for lyrics, the simplicity of their brand- it's all fantastically done.

when it comes to selling people on the idea of YOU, packaging can make all the difference. NO, i'm NOT talking about being beautiful or haggish, i'm talking about how you represent yourself and what people associate with you in their minds.

i've struggled with branding for a long time, partly because i'm like a rabid dog with ADHD when it comes to design and style, and also because i don't know what people want to see.

i lived life being a social chameleon for years- tell me who you want me to be and i'll be it. i was never sold on MYSELF! this complete lack of confidence in owning who i am created this ongoing struggle to brand my photography and my Self, because i was so afraid of doing it "wrong."

at this point i am content with my brand because it's minimalistic and simple- basically i just need a supportive platform to enhance my art and express myself through. my brand IS my art- the common elements that consistently make my work MINE, so that people recognize my work as mine on sight.

this has been a direct result of cultivating a style that fits and then creating consistency. this applies to every area of life, from how we present ourselves, what people associate with us, and how we want to be seen.

developing your brand (even if it's just the representation of yourself and not necessarily an actual brand) starts with really asking yourself just WHAT you want people to think of when you come to mind, when they view your art or whatever you're selling.

take ansel adams- i immediately think black and white photography of gorgeous landscapes. i'd guess you associate him with something somewhat in the same vein? the consistency of what he produced created an association so strong that whenever i see a well done landscape photograph in black and white, my first guess is that it's his.

what associations are people making when they think of you? how are you representing yourself online and in person? what does your brand say about you? most importantly, what do you WANT it to say?